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Most people think research and development is about developing the product. The real challenge is developing the idea.
At Pilgrim’s Pride, we rely on targeted market research to better understand our customers so we can stay one step ahead of the changing trends and tastes in today’s marketplace. Our R&D efforts are driven by the needs of our customers, who increasingly count on us to play a more innovative role in driving their business.
Many consumer trends shape the food business today, and one of the most significant is the increasing variety of flavors and coatings. Thirty years ago, it was basically salt, pepper and some garlic.  Today, consumers are much more adventurous and willing to try new things. They are looking for variety in flavor and texture, and Pilgrim’s Pride is working hard to give them exactly what they want.
Meeting our customers’ needs requires a significant investment in technology and talent. Our R&D staff includes food scientists, culinary-school graduates and other experts, who all share a passion for food flavors, textures and aromas. We also invest in the latest R&D technology and equipment, giving us a competitive edge in developing new products to satisfy customer and consumer expectations.
Simply put, our goal is remaining focused on serving our customers and providing them with delicious, healthy products that help build their business for profitable, sustained growth.
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