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Pilgrim's Pride Corporation ("Pilgrim's Pride") recognizes that many adults and
children who visit our web site are concerned about how personal information
they provide on-line is maintained and used by Pilgrim's Pride. To address
these concerns and to demonstrate our firm commitment to privacy, especially
for children who visit our sites, we have developed and implemented this
privacy policy so you will know how Pilgrim's Pride gathers, and provides,
information. Please review our privacy policy from time to time as we may
update or change it periodically.
Gathering and Use of Information
Pilgrim's Pride collects personally identifiable information from visitors to
our sites solely on a voluntary basis. Such personally identifiable information
may include your name, postal address, e-mail address, company name and/or
telephone numbers (collectively referred to herein as "Personal Information").
We will never sell, transfer, or disclose any Personal Information we gather at
our web sites to any third parties without your prior consent, except in cases
when we believe in good faith that we have a legal obligation to disclose such
Personal Information. We never require that this Personal Information be
provided in order to gain access to our sites, nor will we require visitors to
disclose more Personal Information than is reasonably needed to participate in
an activity on our sites. We collect Personal Information primarily for three
reasons: 1) to e-mail consumers with updates and news, 2) to notify winners of
contests, games and sweepstakes, and to distribute prizes, and 3) to send out
brochures, etc. via regular mail to subscribers. There may be times when we
share aggregate information about our users (for example, the % of male and
female visitors to our sites) with advertisers, business partners, sponsors,
and other third parties in any effort to customize or enhance the content and
advertising on our sites for our users.
We recognize there are unique issues raised about the protection of our
children's privacy over the Internet. All children-directed Pilgrim's Pride web
sites are designed to comply with the requirements of the Children's Online
Privacy Protection Act (COPPA) and Children's Advertising Review Unit (CARU)
guidelines for web sites gathering identifiable information from children
(under age 13). Consistent with these requirements and guidelines, and provided
that we have been given accurate information by the child when asked, we do
NOT:
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collect personally identifiable off-line contact information without prior
parental consent;
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distribute to third parties any personally identifiable information without
prior parental consent;
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entice children by the prospect of a special game, prize or other activity, to
divulge more information than is needed to participate in the activity;
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use or disclose on-line contact information without prior parental consent or
parental notification, which will include an opportunity for the parent to
prevent use of the information and participation in the activity. Without prior
parental consent, on-line information will only be used to respond directly to
the child's request and will not be used for other purposes without prior
parental consent. We collect on-line contact information from children only in
connection with on-line contests and sweepstakes; our policy with respect to
using this information is provided below in the "Contests/Sweepstakes" section;
or
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enable children to publicly post or otherwise distribute personally
identifiable contact information without prior parental consent.
Parents can always ask to review any Personal Information about their child that
may have been collected at one of our sites, have us delete any such Personal
Information, and/or instruct us not to collect or use such Personal Information
about their child in the future. To do so, simply contact us following the
procedure outlined below in the "How To Contact Us" section.
As the new technology of the Internet evolves, and the COPPA requirements and
CARU guidelines evolve as well, Pilgrim's Pride intends to comply with these
requirements and guidelines in a manner and in as timely a fashion as is
technologically feasible in order to protect our children and their privacy.
Contests/Sweepstakes
We periodically run contests and sweepstakes on our sites for which we ask
users/participants to provide contact information (like their e-mail address).
This information is used to contact the participant only when necessary in
accordance with the rules of the contest or sweepstakes.
If a participant has indicated upon entering a contest or sweepstakes that
he/she is under 13 years of age, the participant is instructed to enter the
e-mail address of his/her parent or guardian. Further, for any game or contest
where the screen names of the high scorers are posted, a user under 13 can only
select a generic screen name from a list that has been developed in advance.
This prevents the disclosure of any personally identifiable information.
Cookies/IP Addresses
Like many companies, Pilgrim's Pride may use "cookie" technology to track
customer visits through our sites. Cookies are pieces of information that a web
site transfers to an individual's hard drive for record-keeping purposes. They
enhance the on-line experience by saving your preferences while you are
visiting a particular site.
The cookies Pilgrim's Pride uses do not contain any personally identifying
information and cannot profile your system or collect information from your
hard drive. And although you may receive cookies from many different sites,
each cookie can only be read by the Web server that originally issued it. You
are not even identified by name or e-mail address, just by a unique string of
numbers that we assign the first time you come to our site.
We use your IP address in two ways: to help diagnose problems with our server
and to administer our web sites, and also to gather broad demographic
information.
Polls & Surveys
Information gathered from polls and surveys are only for internal use of
Pilgrim's Pride. If sample answers to polls or surveys are posted on the web
site, then no identifiable Personal Information is ever included.
Choice/Opt-Out
Our sites will provide users the opportunity to opt-out of receiving
communications from us at the point where we request information about the
visitor. Simply follow the procedure outlined at each site. Likewise, we will
provide users with the opportunity to change any information previously
provided.
How To Contact Us
If you have any questions about this Privacy Policy, the Legal Policy, the
practices of this site, your dealings with this web site, or your Personal
Information, you can always contact us at our e-mail address,
info@pilgrimspride.com.
Final Note
Our goal at Pilgrim's Pride is to provide a safe Internet environment for you
and your children. While children and young adults are encouraged to play our
games and explore the web sites, we remind them often that their parents will
be notified if they give us their e-mail address and their parent's written
permission is required for them to be eligible to win prizes. We urge parents
to spend time with their children on our web sites. Sit with them and share the
experience. While Pilgrim's Pride does everything we can to ensure your child's
privacy and safety, informed parents are the best protectors of their children.
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