All "Fresh from Florida" chicken is raised by local Florida farmers and processed
at the Pilgrim's Pride facility in Live Oak, FL. This partnership allows Florida
consumers the opportunity to "buy local". Purchasing chicken raised and processed
in Florida ensures a sustainable processing model, reducing the distance that fresh
food items travel from farm to table, thereby reducing carbon dioxide emissions.
The new case-ready chicken products are packaged with the "Fresh from Florida" logo.
The brighly colored logo helps Florida consumers easily identify products grown
or raised in the state.
"Florida consumers can be confident that the chicken they purchase is not only the
quality of poultry they've come to expect from Pilgrim's Pride, but is also sourced
and processed locally, ensuring the freshest product," said Jerry Wilson, Pilgrim's
Pride executive vice president of sales and marketing.